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The domain states the following, "Member of the envea Group." We analyzed that the web page stated " The Experts in Mercury Analysis." It also stated " As leading innovator for mercury trace analysis we develop and manufacture an enormously broad bandwith of mercury analyzers and mercury monitoring systems at the highest technical level. Whether you want to detect mercury in gases, liquids or solids. Well provide a suitable mercury detector! Laboratory analyzers for mercury. Automatic mercury monitoring systems for air and other gases." The header had Mercury Instruments as the highest ranking search term. This keyword was followed by envea, experts, and Mercury which isn't as urgent as Mercury Instruments. The other words they uses is mercury analyzers. mercury analysis is also included and will not be understood by search engines.